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GDC Developer Days provide immersive learning experiences lead by thought leaders from the industry's top companies. Attendees partake in a full day of sessions on topics most relevant to them, coming away with invaluable lessons.

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Google Developer Day (Presented by Google)

Track: Advocacy Business, Marketing & Management


  • Bob Meese
  • Morgan Dollard
  • Ben Frenkel
  • Kellee Santiago
  • John McGuire
  • Shannon Woods
  • Nathan Martz
  • Andy Tzou
  • Jason Sanmiya
  • Maria Essig
  • Robert Anderberg
  • Duncan Curtis
  • Andreas Preuer
  • Sanjeev Verma
  • Eitan Marder-Eppstein
  • Rachid El Guerrab
  • John Burge
  • Jamil Moledina


Date: Monday, March 14 10:00am - 4:00pm

Immerse yourself in a full day of insight, announcements and discussion at the Google Developer Day! In the morning, you'll hear about how to develop great games, grow your user base and earn more money. Then download a ton of tips from our Lightning Talks. Spend the afternoon with Google experts and mobile developers in interactive discussion to get your questions answered, provide your feedback directly to product leads and exchange ideas with peers. Don't miss this opportunity to find tools and tips that will help you grow your games business.


10:00am - 10:30am
Mobile Momentum and New Tools of the Trade
The mobile games business continues to skyrocket and Google is committed to helping game developers get their share. Be the first to see what's new and hear about the investments Google is making to help mobile developers maximize their game business.

10:30am - 11:00am
Secret Sauce for Game Success
You've got a great game, now what? Next, you'll need to build a loyal fan base and keep them engaged. In this talk, you'll learn the recipes that the most successful mobile game developers use to acquire users, bring them back and keep them playing longer.

11:15am - 12:30pm
Lightning talks
Our lightning talks in detail:
Variety is the spice of life, so enjoy this zesty offering of 5-minute talks including innovative technologies to tantalize players, software to speed and simplify game development, and new ways to predict and prevent user churn. These diverse talks will appeal to the tastes of any GDC attendee.

2:00pm - 4:00pm
Interactive Round Table Discussions
Join our round tables to interact with Google experts and peers on how to build better and more successful games. Take advantage of this unique opportunity to ask questions, tell Google product teams what you need, and learn from fellow game developers.

How Play Games Predictive Analytics Work
  • Predictive analytics give developers a powerful way to improve engagement, retention, and monetization. However, not all predictive analytics solutions are created equal. In this presentation you'll find out why the Play Games approach to predictive analytics leads to superior results. We'll cover the types of data we incorporate into our models, the different predictive analytics approaches we are using, and how we train and verify the accuracy of our models.

Designing Your Voice
  • The best way an indie developer can stand out in the crowd is by creating a game that no one else but they can make. There is still so much uncharted territory in games, but how do you go about making a game that hasn't been made before?

Capture Your Favorite Moments with GPGS Video Recording
  • Play Game Services now supports video recording. Learn how you can take advantage of the new game play recording capabilities to drive engagement, retention, and monetization. Make your most engaged users rock stars through game play recording.

Graphics Optimization for Android: Mobile-Friendly Features in Vulkan
  • Vulkan, the new low-overhead 3D graphics API, provides developers with a set of tools for increasing performance and decreasing power consumption. We'll take a deeper look at one feature of the API which is especially relevant for Android developers, provide tips on how to get the most out of it, and show off some of its benefits.

Delivering VR for Everyone on Everyday Phones
  • Google Cardboard allows anyone in the world to have a great first VR experience, using nothing more than an inexpensive viewer and the phone in their pocket. Of course "everyone" includes many people who own older, less powerful phones. This talk describes the techniques we've developed to realize the vision of VR for everyone across a wide range of hardware.

Scaling to the next billion players
  • Today's top games launch into a global audience, reaching a greater number of connected players than ever before thanks to mobile and cloud. Let Google handle the backend infrastructure while you you focus on the parts that differentiate your game: great gameplay, AAA content, and immersive community. Come learn how Google Cloud Platform's spectrum of solutions let you sync game data automatically across devices, scale up seamlessly to players around the world, and power your game's backend on Google's world-class networking infrastructure.

The Devil Wears Java
  • Coding is key to our industry. Fashion, not so much. Even still, an aesthetically competent coder is just as valuable as a technically competent artist. This talk will draw parallels between fashion and beautiful game visuals, to show you how dressing well can help you make better games.

"Indie Corner": fine-tune your game and find new players
  • With the maturation of the mobile market, it's getting harder for indie developers to engage and retain their players. Google provides several free tools to help smaller developers achieve these goals. "Indie Corner" enables indie developers to easily fine-tune their f2p games and enjoy a dedicated place on the store.

Using game engines to build for Android: tips, tricks and best practices
  • Visual aesthetics are universal. The same principles of space, contrasts, patterns, strong lines, and color that apply to fashion also apply to level design, user interfaces, lighting, composition, and even animation.

What the Google Play Games app can do for you and your players
  • The Google Play Games app is having a significant effect on business like yours and for players of all types of games. Find out how to make the most of this great acquisition, engagement and re-engagement channel and about some of the upcoming changes.

Optimizing your games for more users
  • Google Play developed powerful tools to help developers analyze and grow their user base. The talk describes how to use Google Play's tools and features to optimize your games for more users.

Capturing Game Footage for VR on YouTube
  • Game developers looking to improve their views and discovery of their games have tools ready to go. This talk profiles the systems that developers can use to easily capture video out of Unity and other tools to create 360/VR game trailers and other content that play well on YouTube.

Teaching Phones to See with Project Tango
  • We're working to make every smartphone a Magic Window into the world. See how a sofa looks in your living room. Know which exit to take when you get off the subway. Play with a virtual cat that jumps on your lap. With a few extra sensors and some software magic, your device understands the world the same way you do. Learn about the technology behind these applications and how to take advantage of it.

View-driven interactive storytelling for mobile and VR
  • Concepts and techniques for sequencing nonlinear immersive stories, as well as understanding and responding to the audience engagement with what they're viewing. While, unlike in traditional films, the viewer controls the camera and the pacing of the story, there are ways we can give some control back to the storyteller, and many more interaction challenges yet to overcome.

Imagination Developer Day (Presented by Imagination Technologies)

Track: Programming


  • Kristof Beets
  • Luke Peterson
  • James Rumble
  • Jens Fursand
  • Justin DeCell
  • Tobias Hector
  • Ash Smith
  • Paul Sobek
  • Joe Davis


Date: Tuesday, March 15 10:00am - 5:00pm

The Imagination Developers Connection (idc) is an exciting full-day event that includes presentations and interactive sessions with our PowerVR graphics and ray tracing experts. Join us at idc16 for an unique opportunity to learn more about: our PowerVR GPU roadmap and recent announcements; advanced ray tracing techniques for mobile and desktop development; creating efficient Vulkan applications on the PowerVR Architecture; and migrating from OpenGL ES to Vulkan using the new PowerVR SDK framework.


10:00am - 11:00am
PowerVR Graphics Keynote - Latest Developments and Future Plans
In this keynote, we will give an overview of Imagination's hardware and software roadmaps for the PowerVR XE and XT graphics families and the PowerVR Wizard ray tracing technology. Additionally details will be provided on the latest APIs, SDKs and Development Tools for PowerVR GPUs with a specific focus on the Khronos™ Vulkan™ API.

11:20am - 12:20pm
Introduction to ray tracing on the PowerVR GR6500
This session will introduce you to ray tracing on the PowerVR GR6500 "Wizard" architecture. The presentation will include a discussion of the Gandalf architecture, including the constructs in software and hardware that allow us to achieve power efficient ray tracing in dedicated silicon. Attendees will leave with an understanding of how we are enabling real-time ray tracing techniques for developers, and how they might make use of them.

Real-time ray tracing techniques for developers
This session follows on from our introduction of the PowerVR GR6500 "Wizard" architecture. It will delve into exactly how developers can utilise the power of real-time ray tracing to tackle problems such as variable penumbra soft shadows, glossy reflections and refractions, as well as physics based applications. Attendees will leave with an overview of how ray tracing can be used to provide elegant solutions to traditionally difficult to render or achieve effects, creating enhanced realism and more immersive worlds at a fraction of the cost.

12:20pm - 1:20pm
So you want to build a lightmapper?
This session dives into the gritty details of how to build a lightmapper using raytracing. Tackling problems such as how to build the basic pipeline from triangle to rendered lightmap pixel, while attaining high quality. Building lightmappers with interactivity in mind is also considered in this session. Attendees will leave with an overview of how a raytracing based lightmapper could be built for real-time applications, making it possible to get high quality lighting while maintaining fluid frame-rates.

1:20pm - 2:20pm
Efficient rendering with Vulkan on PowerVR
This talk covers how to create efficient graphics applications using the new Vulkan API. Discussion will focus on pipeline objects; render passes, and synchronization mechanisms. Attendees will gain an understanding of how to write highly efficient rendering applications, and how they will execute on PowerVR's Tile-Based, Deferred Rendering (TBDR) hardware.

Toy Soldiers: Advanced Vulkan rendering techniques
Details coming soon1!

2:40pm - 3:40pm
Migrating to Vulkan with the new PowerVR Graphics Framework
Explicit APIs, such as Vulkan, are becoming widespread; whilst powerful, they are verbose and difficult to get to grips with. This session introduces the brand new PowerVR Framework - a cross-API framework simplifying the efficient use of new explicit APIs whilst still supporting traditional APIs. Come along to find out more!

4:00pm - 5:00pm
Is Vulkan a game changer?
In this industry expert panel session, we will discuss the arrival of the Vulkan API and how it will affect game development. This will include the challenge of integrating explicit APIs in existing engines, how decreased CPU overhead and fine-grained memory allocation control will affect the performance characteristics of Vulkan-capable hardware and the engineering cost of taking on responsibility traditionally left to the graphics driver.

Turn Your Game Into a Business with Amazon Appstore and AWS (Presented by Amazon)

Track: Programming Business, Marketing & Management


  • Peter Heinrich
  • Mike Hines
  • John Burry
  • Dhruv Thukral
  • Greg McConnel
  • Garnett Lee
  • Brooke Van Dusen
  • Ernest Le
  • Jesse Freeman
  • Nate Trost
  • Bryan Mashinter
  • Garnett Lee
  • Ernest Le
  • Marcus 'djWHEAT' Graham


Date: Tuesday, March 15 10:00am - 5:00pm

Building games as an indie or AAA studio is serious business and unless you treat it as such you'll have trouble finding success. Join the Amazon Appstore and AWS as we teach you everything from game ideation, creation, scaling, monetization, marketing, polishing and publishing. Let us teach you how to succeed!


10:00am - 11:00am
From a One Person Shop to Indie Dev to AAA: What it Really Takes to Grow
We've entered a golden age of creativity and experimentation, where anyone with an idea can build a game and publish it to a global audience. So what separates the hobbyist game developer from the one who makes a living doing what they love? How does the gifted amateur become a pro game developer, and from there, a games industry success story? Hint: it requires more than just programming or artistic talent. In this session, we'll show you how to approach game development as a business-even if business isn't your "thing." We'll look at the single most-important skill you can develop, as someone creating games, and show by example what happens if you neglect it. We'll also offer practical insights on choosing a game genre, development environment, and target hardware as well as how to monetize your game.

11:20am - 12:20pm
Cloud Architectures for Games
The Best of All Worlds, Your Tech and the Cloud

Game developers are used to building their own technology. But in today's world, the global reach and scale of cloud-based architectures is no longer just an advantage, it's becoming a necessity. Third party services built on top of cloud service platforms are also in the mix. How do you leverage the best of what you have, and connect to the best of the cloud for your game? Learn how to reduce operational complexity, go serverless, and let the cloud handle the heavy lifting.

12:20pm - 1:20pm
The Power of Broadcasting: Creating a Community around your Games
Growing a fanbase is more important than ever. Without it, high customer acquisition costs and low customer life time value can sink any game. How can you move beyond a fun game and into a game with a fanbase? Come hear experienced casters and developers discuss new content opportunities you can use to expand your broadcast and better engage viewers with Twitch. Broadcasters need interesting content to show on their channels, and game developers need to get their games in front of players. Leveraging Twitch in your game development process helps build an audience and keep them interested.

1:20pm - 2:20pm
From Idea to Appstore: Building Successful Cross Platform Games
Gone are the days where you can make a game and publish it to a single platform expecting a sure fire success. This talk will cover some of the best practices for building games that scale correctly across multiple platforms. We'll walk through how to take a raw idea and turn it into a shippable product. From the early concept, to technical considerations you'll need to make in order to ship. We'll also explore how Yacht Club Games was able to port Shovel Knight over to Fire TV as a new target platform.

If you've considered taking your game to multiple platforms or are starting from scratch, you'll walk away knowing how to design your game to work across multiple resolutions, different input devices and on unique hardware.

2:40pm - 3:40pm
Game Analytics with AWS
From Mobile games to AAA titles, using Amazon Kinesis, Redshift, and DynamoDB to figure out what your players love most

Long term success and viral marketing for your game requires knowing what your players love most. The better you predict and the faster you can respond to players' behavior, the deeper you can engage them with core game and meta game features. Learn how a real-time analytics pipeline for games using Amazon Kinesis, Amazon Redshift, and Amazon DynamoDB can make the difference for your game. Walk through an analytics architecture, and discover tips and tricks other studios have used to great success with millions of players world-wide.

4:00pm - 5:00pm
Three New Ways to Monetize and How Backflip Studios Uses Them
The average game developer only monetizes 2-3% of their customers. What if you could monetize 100% of them? We'll talk with Bryan Mashinter from Backflip Studios about three new ways to do this. In this session you'll learn about: Amazon Underground, where customers get premium apps and in-app items for free and developers get paid for all of the minutes used; Merch by Amazon, a self-service on-demand T-Shirt printing service with no out of pocket cost to you; and Amazon Coins, to help deepen engagement and improve your ARPU (average revenue per user).

Amazon Developer Day #2 (Presented by Amazon)

Details coming soon!

Unity Developer Day (Presented by Unity Technologies)

Details coming soon!