Over the past few years, the free-to-play (F2P) model has revolutionized the games industry. The web and mobile games ecosystems are now utterly dominated by F2P games, and highly successful F2P games have begun to sprout up on Steam and on consoles as well.
Though F2P games are no longer a novelty, designers are still grappling with the creative implications of a world in which gameplay and monetization are intimately intertwined, and in which games are never supposed to have an ending. Are you struggling to design games that can stand up to the brutal competition in this space without compromising your principles? Do you despair at the mention of ever-climbing user acquisition costs? Then come to the Free to Play Summit, where leading professionals from the F2P world can offer stress relief and provide answers.