CONFERENCE  

|    Programming
    MONETIZATION

Please note: this information refers to GDC 2016, check back for updates.

The sponsored Monetization Track at GDC will contain three full days of content (Wed-Fri), focusing on the current and future opportunities for monetizing social network titles across multiple platforms, free-to-play web and mobile games, kid-friendly online titles and large-scale MMOs. Leading payment providers will share the pitfalls, successes and best practices in this thriving and competitive marketplace. The sponsor programmed sessions will feature prominent industry executives giving their perspective on the latest developments in this critically important ecosystem.

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HIGHLIGHTED SESSIONS

A Compass for Growth: Engaging & Retaining Loyal Users (presented by AdColony)
Steve Nix (Yvolver)
They installed your app...now what? Learn how the top mobile app publishers are engaging and retaining users longer while maximizing monetization and minimizing SDK bloat. Join us as we break down best practices, must-have features, and the apps that are doing it right.
How to Protect Your Mobile Game Against Ad Fraud (presented by Chartboost)
Pepe Agell (Chartboost)
Fraud has been an epidemic in display advertising for over a decade. And with mobile advertising revenue expected to overtake display in 2018, fraudsters have taken notice and set their sights on mobile. Consequently, the multi-billion dollar mobile game industry has been hit the hardest. What's perhaps most troubling is that many developers aren't equipped to protect themselves. At Chartboost, our transparent philosophy has kept us on the cutting edge in the battle against fraud. At this talk, Pepe will present common examples of fraud in mobile gaming, the metrics you can monitor to be alerted of fraudulent activity, and how you can protect yourself against it. If you're marketing your games on mobile, you don't want to miss this talk.

2016 SPONSORS

Platinum Monetization Sponsor

With 20 years of e-commerce experience, Digital River is known globally for providing widely-recognized game publishers and developers with innovative commerce, payments and e-marketing solutions. Last year the company processed over $30 billion in online transactions. Learn more about monetizing your games and meeting your direct-to-consumer revenue goals at www.digitalriver.com.

Monetization Gold Sponsor

Chartboost is the largest mobile-games only platform to increase revenue and discover new players. Chartboost's technology provides mobile game developers with free cross promotion, a free developer-to-developer direct deals ad marketplace, the largest mobile games-only ad network with interstitial and mobile video ads, plus robust app analytics.

Monetization Gold Sponsor

InMobi is the world's most powerful mobile advertising platform facilitating a wide range of monetization options for app developers through diverse ad formats including video/ rewarded video ads, custom-framed interstitials & native ads. InMobi reaches over 1.4 billion unique mobile devices & works with over 30,000 leading game & app developers. To learn more, visit www.inmobi.com.

Monetization Gold Sponsor

Vungle is the leading in-app video advertising platform for mobile developers. Advertisers depend on Vungle's superior, in-house creatives, HD video delivery and advanced targeting capabilities to reach and acquire new, high-quality audiences worldwide. Top publishers use Vungle to meet monetization goals with engaging, high-converting video ads. Learn more at www.vungle.com