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CONFERENCE  

|    Programming
    MONETIZATION

The sponsored Monetization Track at GDC will contain three full days of content (Wed-Fri), focusing on the current and future opportunities for monetizing social network titles across multiple platforms, free-to-play web and mobile games, kid-friendly online titles and large-scale MMOs. Leading payment providers will share the pitfalls, successes and best practices in this thriving and competitive marketplace. The sponsor programmed sessions will feature prominent industry executives giving their perspective on the latest developments in this critically important ecosystem.

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2014 HIGHLIGHTED SESSIONS

The Great Debate: Monetizing With In-App Purchases, Pay-for-Download or Advertising (Presented by Millennial Media)
Mark Robinson (Millennial Media)
A quick glance at the app stores reveals that three basic monetization models have emerged for games charging consumers directly, running ads within the game, and instigating the consumption of virtual goods or other in-app purchases. Each comes with its own set of advantages and challenges, and some developers employ a combination of these methods. In this session, industry experts from across the monetization spectrum will discuss the analyses that led to their decisions, and will offer suggestions to developers who are ready to go big, but aren't yet sure about the best way to generate optimal revenue.
Generating Value Beyond the Game: What Opportunities Are You Missing? (Presented by Digital River Inc.)
 
A moderated panel of industry experts will discuss how theyre creating merchandising, collectors editions and licensing programs to further engage consumers with their brands both pre- and post-launch. Learn how each of these tactics can result in immediate and incremental revenue opportunities and why some believe they also extend game interest and life. This session will provide next-step solutions whether you have an established or a new brand. See how others have optimized these programs to produce material results.
Why Players Don't Spend In-Game and How to Change This (Presented by deltaDNA)
Mark Robinson (deltaDNA)
Chris Wright (deltaDNA)
This session goes beyond the reliance on metrics to look at how behavioral analytics can help improve build relationships with your players and drive monetization. Case study data explores why more players do not convert to payers in-game. It considers different playing behaviors across the game lifecycle including who you are acquiring, the first 60 seconds, first time to payment and re-engagement. Discover how to unlock the Threshold of Engagement using analytics and targeting techniques & technology to build long-term engagement and monetization.
 
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