GDC 2018 | March 19 — 23, 2018 | Moscone Convention Center | San Francisco, California


|    Programming

The sponsored Monetization Track at GDC will contain three full days of content (Wed-Fri), focusing on the current and future opportunities for monetizing social network titles across multiple platforms, free-to-play web and mobile games, kid-friendly online titles and large-scale MMOs. Leading payment providers will share the pitfalls, successes and best practices in this thriving and competitive marketplace. The sponsor programmed sessions will feature prominent industry executives giving their perspective on the latest developments in this critically important ecosystem.

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Fraud and Your Game Economy (Presented by Digital River)
Scott Davis (Digital River)
A never-ending concern for most game developers is fraud. From shady key reseller sites, to fraud rings that target your virtual economy, fraudsters have the potential to destroy your game. In this panel discussion, fraud experts will share the tactics you need to protect some of your most valuable assets your game and your players.
What the Best Games Know about Analytics That the Rest Don't (Presented by deltaDNA)
Dr. Isaac Roseboom (deltaDNA)
Why do games struggle to monetize and how can analytics be utilized to drastically increase revenues and avoid common monetization pitfalls? In this session, Dr. Isaac Roseboom, Head of Insight at deltaDNA, will demonstrate how successful games use analytics and player insights to best effect. He'll look at the how they approach onboarding, drive first time purchase, and balance their game economy to maximize KPI performance. Isaac will outline what you need to do to successfully monetize a game and drive repeat spend.

This talk will use aggregated data from the deltaDNA platform and give real-life examples of how analytics can assist in designing and personalizing games.


Platinum Monetization Sponsor

Backed by more than 20 years of ecommerce experience, Digital River is known globally for providing widely-recognized game publishers and developers with innovative cloud-based commerce, payments and emarketing solutions. The company's platform handles all aspects of financial interaction, in-game economies, real-world and branded currencies, as well as traditional user and subscription management. Email to learn more about monetizing your games and meeting your direct-to-consumer revenue goals or visit