The Four Most Important Emotions of Game Design
Speaker: Nicole Lazzaro (President, XEODesign, Inc.)
Track: Game Design
Format: 60-minute Lecture
Experience Level: All

Session Description
Great gameplay creates strong player emotions that traditional marketing methods can't measure, XEODesign's methods can and developers that can access player emotions early in game development can innovate with much less risk. Come find out how games such as WOW, Battlefield 2 and Diner Dash create Fiero and the other emotions that matter most to players. In this session we take a deep dive into the world of player emotion and unlock how best selling games build relationships between emotions from different types of gameplay to create broader more successful play experiences. Based on new XEODesign research of best selling games this session presents new more diagnostic models for maximizing emotion from gameplay. Knowing these target emotions from each of The 4 Fun Keys allows the designer work on the game's emotion profile at concept before testing the prototypes with players ad tune it to a demographic and genre. Emotions are more than rewards for a job well done. Join us for the full story and add more emotion in your game.

Idea Takeaway
As a result of this session attendees will be able to > identify game mechanics that create the four most important emotions for great gameplay > create an emotion profile for their game's player experience (PX) > choose game mechanics that create that type of PX > understand what emotions are required for their genre > measure and iterate PX against concrete emotion goals

Intended Audience
Designers, producers, programmers and marketers interested in creating games with a greater emotional response. Familiarity with XEODesign's research on emotion in games is helpful but not required.

For more information and links to the speaker's bio -- click here.