Superfriends: Establishing a Solid Working Relationship Between Licensor and Licensee
Speaker: John Blakely (Vice President of Development, Sony Online Entertainment), Jim Lee (Vice President, DC Comics)
Date/Time: TBD
Track: Vision
Format: 60-minute Lecture
Experience Level: All

Session Description
The key to extracting the most from a license is to invest both the licensor and the licensee with an equal amount of respect for the property and interest in the project. Jim (in his role as Executive Creative Director on the game) and artists and writers from Wildstorm and DC are working together with SOE-Austin, collaborating on the translation of DC?s properties to a next-gen online world. As illustrated in the session, with the licensor involved, game developers find that not only does the process of approvals flow faster and smoother, but more and greater opportunities can be unlocked for the project.

Idea Takeaway
Attendees to this session learn inside knowledge about working with a large licensor with very desirable IPs and how to involve the licensor in the game development process. Attendees get an exclusive sneak peek into the future of online gaming.

Intended Audience
This session crosses a broad spectrum of GDC attendees. There is be information of interest to producers, artists, designers and biz dev/licensing people.

For more information and links to the speakers' bio -- click here.