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A Week of Game Business & Marketing Lessons

Gain insight into game industry trends, identify business opportunities and network with platforms and developers to explore potential partnerships. Learn the latest approaches to marketing games including user acquisition, community building, and tips to secure coverage from press, streamers, and influencers.


Scroll down to learn about all GDC programs covering Game Design, including: 

Game Funding & Investment Summit | Community Management Summit

Core Concepts Sessions: Business & Marketing

Game Funding & Investment Summit

One-Day Summit | Tuesday | March 17, 2020

The Game Funding and Investment Summit is a one-of-its-kind GDC Summit focused on game, project, and company funding in the video game space. Featuring speakers and panelists from the venture capital, angel/seed, and project funding areas, the Summit will leave attendees with the knowledge to raise funding and forge partnerships to build your company or game, as well as tips and takeaways for active investors in the space.

Community Management Summit

One-Day Summit | Monday | March 16, 2020

Learn how to inspire, build, and maintain user loyalty and enthusiasm through the ups and downs of community opinion and adoption in the Community Management Summit. Hear industry experts share case studies and postmortems on cutting edge community management strategies and learn tips to align your community's needs and interests with your company's goals.

$100 Million Question: How to Create an Engaged Community at Scale?

Justin Sousa (Roblox)

The 'Dwarf Fortress' Story: Lessons from 16 Years of "Cult" Management

Tarn Adams (Bay 12 Games)
Victoria Tran (Kitfox Games)

Core Concepts Sessions: Business & Marketing

Wednesday-Friday | March 18-20, 2020

The learning continues Wednesday through Friday with Core Concepts presentations. Check out the newly added 2020 sessions below.

Player Segments Based on Gaming Motivations: An Analysis of 400,000 Gamers

Nick Yee (Quantic Foundry)

Metrics to Track for Every User Acquisition Campaign

Jackie Yuan (Glu Mobile)

Incorporating Subscription to Increase Overall In-Game Revenue

Maggy Larouche (Ludia)

 

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Connecting the Global Game Development Community