GDC Europe organizers have announced that wooga founder and CEO Jens Begemann will give a keynote for the conference's Business & Marketing track, offering insight into the development of free-to-play, browser based social games.
This keynote is the first to be announced for the 2011 Game Developers Conference Europe, which will take place August 15-17, and is located in Cologne, Germany alongside gamescom, the leading European trade and consumer show.
Begemann will examine the methods and design principles that go into the creation of the most popular free-to-play titles on social networks, such as Wooga's own Diamond Dash and Happy Hospital.
The Berlin, Germany-headquartered firm, which just received $24 million in funding, currently holds the third largest number of active game users on Facebook worldwide, with almost 30 million monthly unique players.
"Wooga's success is a testament to Europe's pervasive social and browser games economy, and Jens' insight as a keynote presenter for the Business & Marketing track will prove to be incredibly valuable and timely," said Frank Sliwka, Vice President of European Business Development and Event Director of GDC Europe.