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Discover Gree's secrets for mobile game success at GDC China

In global social market, few companies are as prominent as the Japanese game firm Gree. Its social mobile games are some of the most lucrative in the industry, and at this month's GDC China in Shanghai, the company will reveal just a few of the tricks it uses to launch and maintain its successful free to play titles.

Gree Beijing VP Dr. Shumian He will take a close look at the company's first mobile social game, Fishing Star (Tsuri-Sta, pictured), noting how it attracted a large base of loyal players and has maintained a high level of revenue since its launch in 2007.

Using this title as a case study for Gree's business at large, He will discuss how the international company drives in-app purchases, and how it uses its proprietary Gree Platform to sustain and grow its burgeoning game catalog.

His talk, "Unveiling the Secrets of Mobile Social Game Operation," is part of GDC China's Business & Marketing track, and will be open to All Access and Main Conference pass holders. Online registration is now open on the GDC China website, and the show itself will take place November 17-19 at the Shanghai Convention Center in Shanghai, China.

In addition to the above presentation, GDC China organizers have also added the following talks to the show's lineup:

- As part of the Game Design track, Carla Fisher of children's game design studio No Crusts Interactive will explain how developers can leverage developmental psychology to create better games for kids. Her talk, "Little Hands, Foul Moods, and Runny Noses: Developmental Research Meets Emerging Technologies," will equip developers with the knowledge they need to craft better UIs, cooperative mechanics, and storytelling systems for kids on a wide variety of platforms.

- Elsewhere in the Game Design track, Henric Suuronen of NonStop Games (Dollar Isle, Paint Stars) will focus on emerging multiplatform technologies in "Making Games for Gamers in HTML5." Here, Suuronen will examine the current trends on smartphones and tablets, noting that developers might want to focus on more on hardcore players if they wish to create a successful game in HTML5.

These talks join the numerous other sessions already announced for GDC China. For more information on any of the sessions in the show's completed lineup, check out the "Announced Sessions" page on the show's official website - with a full PDF schedule also now available.

Be sure to keep an eye out for even more updates on GDC China in the next couple weeks, as show organizers have even more to announce for the upcoming event. For all the latest information on registering for GDC China, visit the show's website, or subscribe to regular updates via Facebook, Twitter, or RSS.

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