SWTOR dev explains why free-to-play isn't evil at GDC F2P Summit
Damion Schubert, former lead designer on Star Wars: The Old Republic, will share lessons learned from the MMORPG's remarkably successful conversion from subscription-based to free-to-play in his GDC 2015 talk "Free-to-Play Is Not (Necessarily) Evil."
Schubert believes the success of games like League of Legends and Star Wars: The Old Republic show that free-to-play games are no longer just a distant possibility for AAA developers -- the future is now, and we need to adapt. There's big success to be had within the bounds of F2P design, but if done carelessly it can alienate your fans.