Organizers of Game Developers Conference 2012 have announced new enhancements to the show's GDC Play showcase, including a new business software solution for exhibitors, and increased support from IGDA executive director and industry veteran Jason Della Rocca.
GDC Play -- which will take place March 6-7 during GDC 2012 -- is a dedicated program that will give exhibitors a chance to show off their games to a host of specially-invited industry decision makers, in addition to the 19,000-strong GDC attendee base.
The showcase itself will take place across several dedicated pavilions themed around emerging games markets, giving developers a venue to display their work and get in touch with other industry professionals and potential business partners.
As part of the showcase for GDC 2012, show organizers will now offer to exhibitors a full business matching software solution that will make it easy to request and coordinate meetings with key decision makers, as well as any All-Access Pass holders or other exhibitors attending the show.
In addition, GDC organizers are happy to announce that IGDA executive director Jason Della Rocca has signed on as a consultant to the GDC Play showcase, and will help ensure the attendance of key publishers, distributors, and investors.
Jason Della Rocca is a renowned consultant in the games industry, and has years of experience working with game studios and organizations worldwide. In 2009, Gamasutra sister publication Game Developer magazine named him among the publication's "Game Developer 50," which profiles the 50 most important contributors to the industry.