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CONFERENCE  

|    Business
    BUSINESS & MARKETING

The Business & Marketing Track seeks to educate and inform developers about the business of game development and ways in which their business can be improved.

Arrow Search for all Business & Marketing Track sessions

2016 HIGHLIGHTED SESSIONS

The Past, Present and Future for League of Legends Esports
Dustin Beck (Riot Games)
What does it take to run a successful eSport? Dustin Beck, VP of esports, Riot Games, will take a look at Riot Games' evolution through five seasons of League of Legends eSports, the choices that led to greater investment in the future of eSports and the lessons that were learned along the way.
Effective Testing for Free-to-Play Games
Emily Greer (Kongregate)
Mobile games have become increasingly high-stakes over the past few years. Successful games make billions, but most games launch to failure, and few get a second chance from either platforms or players. Most developers test their games in various ways, from individual playtest sessions to geo-locked launches in Canada and Australia. Many games still launch with poor retention, monetization, tech problems, or some combination of the three. What's going wrong?

Kongregate has now put more than 20 games through test markets, learning valuable lessons along the way. This talk will be a pragmatic guide to creating a test strategy, taking into account budget and schedule along with the benefits and pitfalls of various methods and the psychological traps that teams fall into as they evaluate results. The talk will be illustrated by case studies and metrics from Kongregate's portfolio including AdVenture Capitalist, Global Assault, Spellstone, Raid Brigade and more.
The Game Outcomes Project: How Teamwork, Leadership, and Culture Drive Results
Paul Tozour (Mothership Entertainment)
The 2014-15 Game Outcomes Project was a first-of-its-kind study that correlated teamwork, leadership, and an array of cultural factors with discrete project outcomes. The study found unexpectedly strong and consistent correlations between input factors such as teamwork, leadership, crunch/overtime, respect, and trust, and project outcomes such as MetaCritic scores, project delays, achievement of project goals, and return-on-investment (ROI). This talk will introduce the 2014-15 Game Outcomes Project, discuss the motivation for the project, the survey design, all the major findings, the limitations (what we can prove, and what we cannot), and also cover some additional findings not covered in the original published study results.
Optimizing Our Mobile Store Listing
Christian Calderon (Dots)
App discovery and distribution play a critical role in driving developers' success. Learn from the Dots team on how they leveraged Storefront A/B testing to optimize their visual assets for increased discovery and distribution of their games.