CONFERENCE
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BUSINESS
The Business, Marketing & Management Track seeks to educate and inform developers about the business of game development and ways in which their business can be improved.
View all Business, Marketing & Management Track sessions
HIGHLIGHTED SESSIONS
Kinematics and Other Techniques for Managing the Creative Process
Laura Fryer (WB Games Seattle)
The heart of creation is mysterious and at some level unknowable. How can we stay true to ourselves, and our teams in the ever changing games business. We will explore game development as a creative process and discuss how to support and lead that process within the constraints of business, with examples from Crimson Skies, Gotham City Impostors and Xbox among others.Drawing from years of working on the publishing side internal development, this talk will cover different techniques and strategies for managing the fundamentally unpredictable process of making a game. No one way of managing a game works for every studio and team but everyone should walk away with a practical example or two to try.
This talk is designed to help team leads and producers with different techniques that they can use for managing the design process within the constraints of business.
This talk is designed to help team leads and producers with different techniques that they can use for managing the design process within the constraints of business.
Witcher 2: How CD Projekt RED Sold Over a Million Copies of its Exclusive PC Game And How You Can Too
Marcin Iwinski (CD Projekt RED)
Learn from CD Projekt RED Joint CEO Marcin Iwinski the tactics involved in creating a blockbuster franchise from scratch on a modest budget. From early research to finding a publishing partner and signing a deal, Marcin Iwinski will reveal what he has learned from 7 years working to bring games to market. Iwinski will show by example, using his experience from the award-winning Witcher franchise, the thought process that goes into creating a huge PC franchise and will then demonstrate what those lessons teach by sharing sales numbers from the Witcher franchise. Get a rare insider's look at the business decisions involved in transforming a game from an idea into products on store shelves in this hour-long session.
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