Art Direction: Graphic Design is Key
Liam Wong (Ubisoft Montreal)
First impressions count.
In a crowded marketplace it is becoming more important to have a strong visual identity as it is the first thing that consumers will see.
This session will highlight the importance of graphic design as an art direction tool. Sharing processes for defining the visual signature ('look and feel') of a game, focusing on graphic design elements such as: typography, iconography, logo, colour, graphical elements and how they may be executed across different mediums: user interface & menus, print, key art and motion graphics; forming the visual identity.