GDC 2017 | February 27 — March 3, 2017 | Moscone Convention Center | San Francisco, California

Exhibitor Services

Exhibitor Registration

Log in to Exhibitor Registration to register your booth staff for the event. This section is password protected. Please contact with questions regarding access.

GDC Business Matchmaking

Welcome to the GDC Business Matchmaking system of GDC. This tool will serve as your catalyst for business at GDC, putting you face to face with your choice of qualified industry professionals and leading companies within the game industry.

Use this system to enter your company profile for the exhibitor listing, then identify, contact, and request and receive meetings with exhibitors and all registered attendees attending the event.

Exhibitor Services Manual (ESM)

Your guide to operations and logistics at GDC, the ESM includes order forms for purchasing onsite furniture, utilities, and equipment. If you have an issue regarding show operations guidelines not covered in the ESM, please contact Meredith Omori, Event Operations Specialist, for assistance.

How do I become a GDC Exhibitor

Who do I contact to book GDC Exhibit space?
Contact your salesperson for details.
What comes with the purchase of GDC Exhibit space?
Expo passes, Staff badges and discounts on conference and expo passes are based on booth size.
Who do I contact to participate at the GDC Expo as a recruiter?
Contact Courtney Blair, Recruitment Account Manager.
Is there a deadline for becoming an exhibitor?
To maximize your exposure on the GDC web site and marketing materials, we recommend you reserve space by January 3, 2017. Exhibit space is also limited to availability. If you are considering exhibiting, contact your account manager today for exhibition opportunities. See the current version of the GDC Expo floorplan here.

Exhibition & Sponsorship Logistics

Who do I contact with service questions about exhibiting and my booth?
For questions on booth or sponsorship purchases, please contact

If you have already signed a contract and have questions about booth logistics, contact:

Meredith Omori
Event Operations Specialist
UBM Americas
Who do I contact regarding my sponsorship deliverables?
Once a contract is signed, please email for any sponsorship questions. Deliverable details including deadlines and shipping instructions will be emailed a few months out from the show.
What are the booth height regulations and sightline restrictions?
There are rules stating the maximum allowable height of various booth sizes. Allowable heights vary according to the size of the booth. The Exhibitors Services Manual will have specific rules and regulations pertaining to your booth size.
What are the hanging sign regulations & restrictions?
Hanging signs are only allowed for island booths 20'x20' or bigger. If your booth fits these parameters and you want to do a hanging sign, there will be a form for you to fax in the Exhibitor Services Manual.

Once it is approved by show management, you will need to order labor from GES to hang it and must use the appropriate shipping label to ship it to GES.
Do I need to order drayage?
Drayage is the movement of show freight from the shipping dock to your booth. No matter how you get your freight to the dock at the Convention Center, you are not allowed to bring your shipment onto the expo floor on your own - it must be done by union labor. Drayage costs are based on the weight and size of your shipment.

You can receive a discount on your drayage and priority treatment by using GES Logistics for your shipping needs.
How do I handle shipping to the Moscone Convention Center?
Separate from drayage, this is the movement of your freight from either another show site to the receiving dock at the Expo site, or from your business to the dock at the Expo site. The Exhibitor Services Manual will have more information.

IMPORTANT: By ordering your shipping needs from GES Logistics, you will save money on your drayage, and you will get priority delivery of your freight on to the floor and off of the floor at the end of the show. Please contact GES Logistics at (888) 454-4437 or for details or to order this service. From overnight to overseas, GES can arrange for all types of shipping and will do all follow up to make sure your freight arrives on time.

Meredith Omori
Event Operations Specialist
UBM Americas
How do I order graphics, custom booths, furniture and carpet from GES?
GES can produce any signage that you need. Whether you want to add a logo to your Booth ID sign or order meter-sized boards, GES can do it. The plus side to that is you don't have to ship your signage (and risk having it arrive damaged) and it is at your booth when you arrive. They can make most types of banners or signage at a competitive price.

The Exhibitors Services Manual will also list forms for custom booths, carpet, furniture rental, lighting orders and pretty much anything you need for a complete presence on the Expo floor.
How do I order lead retrieval, audio visual, electrical, internet, food, booth security or plants for my booth?
Your Exhibitors Services Manual will include all order forms. Be sure and do it early to receive any applicable pre-show discounts!
I need to go on the expo floor to assist in setting up the booth for only a short time, can I bring my baby?
Our insurance policy prohibits anyone under the age of 18 on the expo floor during move-in and move-out.

Exhibiting Deadlines and Deliveries

What are the GDC Expo ordering and delivery deadlines?
Early Bird Deadline: February 3, 2017.
What are sponsor deliverables for banner ads, pub bins, totebag inserts, show program specs, and downloading GDC assets?
Web banner ads will run within three days of receiving them.

Totebag insert proofs must be sent to Deanna Marankie ASAP.

Pub bin and totebag inserts must arrive to the advanced warehouse by February 22, 2017.

Event Guide Ads

What are the ad specifications and delivery methods for the GDC Show Program?

  • Full page 8.75" x 10.5" Bleed: 9" x 10.75"
  • Half page 8.75" x 5.25" Bleed: 9" x 5.5"

Who do I contact about placing an ad in the GDC Show Program?
Contact your Account Manager to reserve your ad space.

Hotel Reservations

How do I make hotel reservations?
GDC has designated Convention Housing Partners as the official housing company for GDC.

Click here to book your accommodations

For more information:
US: 1-800-216-4916
International: +1-415-813-6088 option 6

Marketing & Sponsorship Opportunities

What are the marketing and sponsorship offerings at GDC?
Please click here for a list of sponsorship opportunities. The sooner you purchase a sponsorship, the more conference exposure you receive. Don't delay and contact your Account Manager today for sponsorship details.

If you have already purchased a sponsorship, you will receive an email with shipping or artwork details the first of the year describing what you need to do to complete your sponsorship.
Where can I download web banners and buttons to promote my booth at GDC?
Please refer to our Downloads page.

Expo Passes & Registering My Booth Staff for Staff Badges

How do I obtain Staff badges for my booth staff?
Please contact for more information on our exhibitor staff badges.
What is the difference between an Expo pass, Staff badge, and Single Session passes, and what does each pass include?
Each GDC exhibitor will be allotted a number of Expo passes and Staff badges based on the size of their exhibit space.

Expo passes allow access to the GDC Expo, the GDC Lobby Bar and GDC events such as IGF and Game Developers Choice Awards and GDC Booth Crawl. Expo passes cannot be used to access the GDC show floor prior to the expo or after it closes each afternoon. Expo passes can be distributed to members of your company who will not need access to the show floor outside of expo hours and to clients/partners you would like to invite to the GDC to visit your booth and check out the event.

Staff badges allow access on and off the show floor to set up your exhibit space before the expo opens and to secure it at the end of each day after the expo closes. Staff badges should NOT be given to clients/partners who are not exhibitors at GDC (Expo passes are appropriate) The Staff badge will also allow access to the GDC Lobby Bar and GDC events such as the IGF and Game Developers Choice Awards and GDC Booth Crawl.

Single Session passes are stickers good for any one conference session and will be given to you onsite in your resign packet. In addition to regular conference sessions, Single Session passes will allow entry to keynotes, one-day tutorials and any one session within a full day summit.
How many Expo passes, Staff badges, and Single Session passes do I receive for my booth size?
The quantity of Expo, Staff, and Single Session passes you receive is based on booth size. For details regarding your passes, click here.

Press Attending GDC

How do I obtain a list of the pre-registered press attending GDC?
Exhibitors will be provided access to the Press List approximately four weeks prior to the show in the Exhibitor Portal.
How can I maximize press visibility for my company and products during GDC?
To maximize press awareness, you can participate in our specially designed media sponsorship opportunities. Please contact your sales representative for more details.

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