As the schedule for the 2017 Game Developers Conference falls into place, organizers are excited to announce another great talk taking place at the show about indie game PR and marketing -- from someone who's done just that for everything from Gone Home: Console Edition to Night In The Woods (pictured) and Thimbleweed Park.
Chris Dwyer is an expert in marketing, PR and production for indie devs, and at GDC 2017 he'll be speaking about "(Opportunity) Cost Effective Marketing & PR for Indies." Dwyer aims to arm indie developers with limited financial, mental and time budgets with good (and more importantly efficient) marketing & PR strategies.
Whether using external or internal marketing resources, he'll discuss how to evaluate which parts of marketing & PR their specific game needs, and how to make a template to prioritize and adjust those needs based on monetary and opportunity cost. It promises to be a great talk, and those who attend will walk away knowing how to prioritize and budget the needs based on their own game and resources.
For now, don't miss the opportunity to save money by registering early -- the deadline to register for passes at a discounted rate is January 25, 2017. GDC 2017 itself will take place February 27th - March 3rd at the Moscone Center in San Francisco.