The organizers of the Casual Games Summit at the 2009 Game Developers Conference have revealed speakers and sessions for the two-day March summit, with notables from PopCap, EA/Pogo, Oberon Media, Playfirst and more discussing the state and future of casual games.
The GDC Casual Games Summit will take place on Monday and Tuesday, March 23rd and 24th, 2009 at the Moscone Center in San Francisco as part of Game Developers Conference.
This always popular Summit returns to GDC with a broad range of topics that reflect the increasingly diversified casual games industry. CGS' theme for this year is based on the dueling business strategies from the book 'Blue Ocean Strategy', by W. Chan Kim and RenÃ©e Mauborgne.
The makers of Bejeweled, Womenâ€™s Murder Club, Build-A-Lot, Fairy Godmother Tycoon, Diner Dash and more will evaluate opportunities and challenges of the Red Ocean (established markets, audiences, and players) and the Blue Ocean (newly recognized or created markets addressing new segments) approaches in casual games:
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