The organizers of Game Developers Conference Europe 2010 have opened the event's doors at the Cologne Congress Center East in Cologne, Germany, and are recapping highlights and coverage of the first day's proceedings.
Produced by UBM TechWeb Game Network, organizers of the leading Game Developers Conference series, GDC Europe is the largest professionals-only game event in Europe, and has increased in scope compared to its inaugural debut event in 2009, with record attendance ahead of this week's Gamescom consumer and trade event in the same location.
Highlights of today's major speeches at the show include (with links to full write-ups on sister site Gamasutra.com where available):
- At his track keynote on Monday, Tencent Games VP Bo Wang discussed how the billion-dollar revenue Chinese tech/game company has risen to the top of the pack, citing massive growth rates and key routes to success in Asia. Wang noted than in the six months to the end of June 2010, the gigantic Chinese-headquartered firm, which deals with instant messaging, virtual currency, and video games as its major parts, had revenues of $1.3 billion U.S. dollars.
Wang noted that Chinese gamers have a much lower disposable income, so there are unique ways Tencent attracts these gamers. Tencent tries to have 1,000 hours available at launch in its typical MMORPGs, and also encourages gamers to have fun by playing against each other in games. As Tencent also has the top instant messaging service in China, plus a top free email service, a massive web portal at QQ.com, and even a search engine, cross-marketing from all of Tencent's properties seems to have catapulted the firm to the top of the pile in the Chinese market.